A delicious looking Negroni from Bix. (Photo: Jeremy Brooks)
When the world turns sour, the residents of booze-soaked San Francisco have been known to find solace in drink. However, just like everything else in this town, that particular comfort will cost you. The one thing that our city’s wonderful liquor stores, local breweries, and amazing bars all have in common is that they aren’t cheap. And that, dear reader, is where the new cocktail-friendly app Hooch comes in.
The premise is simple: Pay $9.99 a month and get 30 drinks at neighborhood bars all over the city. Assuming you’re not a horrible person and you tip your bartender, that works out to roughly $40 for thirty cocktails. Now, there are some stipulations — it’s one drink per day, for example — but even with that important caveat it’s still a great deal for the enthusiastic spirits consumer.
The drinks become available everyday starting at 5:00 a.m., meaning this even works for both the brunching set and the wraparound party crew. And you get to choose a bar near you, more or less. The Chronicle reports that after opening the app customers are shown participating bars near their location. So no needing to trek all the way to Fisherman’s Wharf to get some sugary abomination, in other words.
This is not the first alcohol app to come to town, however previous contenders have mostly focused on delivery.
Hooch was launched in 2014 and is based in New York. According to Crunchbase the company has secured $2.75 million in funding, with some of that money comes from Olympic gold medalist Shaun Roger White and Def Jam’s Russell Simmons.
Available in ten cities ranging from Hong Kong to Austin, Hooch launched yesterday in San Francisco. That means it’s just in time for whatever holiday stress you may need to process at the neighboring watering hole following a turkey dinner with any and all Trump-supporting relatives. Drink up.